Food Craving and Food “Addiction”: A Critical Review of the Evidence From a Biopsychosocial Perspective

Authors: Rogers, P.J., Smit, H.J.
"it is argued that the vast majority of cases of (self-reported) food craving and food “addiction” should not be viewed as addictive behavior. An explanation is proposed that instead gives a prominent role to the psychological processes of ambivalence and attribution, operating together with normal mechanisms of appetite control, the hedonic effects of certain foods, and socially and culturally determined perceptions of appropriate intakes and uses of those foods." Just because it feels like an addiction doesn't mean it is biochemically an "addiction".